Paul Smokovitz
Hatteras is a powerful audit tool and sales system for energy efficient lighting. Hatteras features include conducting lighting audits & design solutions with integrated product data, pricing and specifications. Hatteras also help the sales team review lighting designs and analyze “what-if” alternatives with financial metrics. I headed up the UX and UI direction for this MVP application launch.
Role: Contribution to Visual Design, UX Design, and Creative Direction.
First Concept round: The first part of this project I was asked to come up with concepts based off some of the functions that already have been developed. Later I collaborated with development and the client to flush out UX challenges. This collaboration helped to define the MVP. Bellow represents my first set of concepts.
