LoadRunner

Founded in 1995, Strive Logistics was originally called World Xpress Transport. Operated as the transportation arm of The Strive Group, a packaging and merchandising supply chain company based in Chicago. For almost a decade, they ave been a regional asset-based fleet handling inbound loads from warehouse on the Canadian National railway line to fulfillment facility on the other side of town. Strive Logistics wanted to branch out to into the self service industry and had a new concept called LoadRunner. I worked with Strive Logistics to come up with a MVP of LoadRunner.

Role: Contribution to Visual Design, UX Design, Creative Direction, and and Strategy.

Design: Over a period of time I designed a full package of logos and icons.