Paul Smokovitz
The goal of this complete redesign was to give Soccer.com's users more of what they wanted and to maximize engagement by bringing content and commerce together as seamlessly as possible. What made this project so memorable and successful was being able to rub elbows and chat collaboratively with an awesome client that truly cares about user needs and how they can tie back into business goals.
Role: Contribution to Visual Design, working with UX and Visual design team, and prototyping. Created while at Globant, formerly Pointsource.
First Concept round: The first part of this project PointSource had multiple Visual Designers coming up with concepts to present to the client. We collaborated to flush out UX challenges and during the Visual Design process. This collaboration helped pushed our design further as well was an incredible experience for us. Bellow represents my first set of concepts.
