RoundBuzz brings together for the first time two exploding trends in mobile marketing, location based check-ins and text messaging. When combined the result is a whole new revolution in customer engagement for the small to medium business owner. In addition, RoundBuzz uses mobile the way it should be used, to drive loyalty with existing customers through interactive, personalized, and localized communications.
The number one thing that smartphone owners do is send text messages. Consumers are more savvy than ever in knowing how to send text messages and more open than ever, to receive permissions-based text offers. And, let's not forget that all phones are still not smartphones.
A recent survey, for example, found that “... 60 percent of U.S. respondents find SMS and push messages more likely to persuade them to make a purchase than other forms of marketing on a mobile device, including advertising commercials or video advertising, banner or standard display advertising and email marketing messages.”*
In addition, despite the hype around smartphone apps, for a local business owner the cost and complexity to support app solutions is prohibitive, besides the fact that getting your customers to download yet-another-app is increasingly hard. All of your customers have a common app on their phone right now, it’s called text messaging. Use it.
*Mobile Marketer, 80% willing to exchange location data for relevant brand messages:
report, September 24, 2013”.
**Pew Internet: Mobile, by Joanna Brenner, Sep 18, 2013.
RoundBuzz is an innovator in location-based mobile marketing and a pioneer in location “Text Check-ins”. With a long history in mobile marketing and its technologies, the RoundBuzz team brings deep experience working across the mobile ecosystem to develop and deploy next-generation mobile services and solutions. Our managed service uniquely combines location with text messaging, along with supporting features for a complete and easy-to-use solution, to create a whole new way of thinking about mobile marketing. The RoundBuzz solution is a cloud- based managed marketing platform that allows business owners to create, launch, and monitor powerful, location-enabled, interactive marketing campaigns easily and intuitively. With company headquarters in Research Triangle Park, Durham, NC, RoundBuzz is what’s next in mobile marketing.
We help small- to medium-sized businesses market to their customer base when it matters the most – when customers are in their stores. RoundBuzz empowers business owners to create and sustain a rich real-time dialogue with their customers that results in more store visits, more engagement with the brand, more dollars spent, and ultimately greater customer loyalty.
RoundBuzz is a highly-designed managed marketing service that enables business owners to easily adopt and run their own branded location-aware mobile program. Unlike any other advanced mobile marketing solution, our service is based on standard text messaging and does not require a mobile application. This means all of your customers today – right now – has a phone that is RoundBuzz-capable. And, RoundBuzz is affordable for all businesses.
RoundBuzz really is a whole new way for local business to market to their customers over mobile within North America – the RoundBuzz revolution is here!